IQ Hotel Firenze website

The opening of the new iQ Hotel in Florence marks a game-changing milestone in the Tuscan hospitality industry. As a part of the iQ Hotels chain, renowned for its laid-back and savvy travel experience in cities like Rome, Milan, and soon-to-be Venice, iQ Florence promises to raise the bar.

The iQ brand owner has been a valued Qnt/Simple Booking client for years. We've had the privilege of developing websites for his other properties and planning advertising campaigns and web marketing activities.

To promote the new iQ Hotel opening in Florence, we designed a single-page website to generate direct bookings, then we created the multipage official website. The modern and playful layout, featuring geometric patterns, sans-serif fonts, and vibrant colors, perfectly conveys the unconventional, smart, and innovative spirit of the iQ brand.

The easy chic design of the furnishings is reflected in the shapes and color palette of the official website, giving the brand a distinctive and unique personality. The website's copywriting features a friendly, conversational, and straightforward tone, it occasionally employs anglicisms, neologisms, and wordplay, while still maintaining perfect readability for the hotel's high-end target audience.