Hotel Kennedy

Hotel Kennedy is located in a privileged position between the seafront and the center of Jesolo Lido. It boasts comfortable rooms and pampers its guests with relaxing services, such as a private beach just a few steps away, a large swimming pool and an all-day open restaurant.

The new website is characterized by linear and elegant graphics, with palettes recalling the seaside destination and anticipating to the user the sensation of a holiday at Lido di Jesolo. Full-screen photos and photographic sliders fit harmoniously into the layout, between beige backgrounds and patterns taken from the brochure of the internal restaurant. Animations in the appearance of titles and other elements give the navigation a lively and pleasant character.

The communication style is direct and informal, designed to target mainly couples and families. The copywriting has a flowing rhythm, with some expressions taken from everyday speech, which makes communication fluid and friendly without being banal. For the CTAs, we selected evocative microcopies, enticing users to perform the requested action naturally.