Blu Hotels
Hotels and resorts throughout Italy
Blu Hotels is a luxurious collection of Italian hotels, resorts, and spas that embodies the true essence of Italian hospitality. Our properties exude the rich traditions, culture, cuisine, and conviviality of the beautiful Belpaese.
They turned to Zucchetti Hospitality to revamp the corporate website and those of individual hotels. The project included the development of a customizable graphic template that could be adapted for each hotel in our chain. The template's components were adjusted to fit each hotel's unique needs, allowing clients to create their site step-by-step.
Additionally, we worked to refine Blu Hotels' brand image, giving it a more institutional and representative feel. This updated image embodies the brand's strength and stability, while the website exudes professionalism and seriousness.