Sweet Sleep Napoli
B&B in Naples
Sweet Sleep is located inside an 1800s building near the historic center of Naples. Calling it simply a "bed and breakfast" is reductive. The facility combines the intimate and familiar atmosphere typical of a B&B with the amenities in a hotel, such as the whirlpools of the panoramic terrace on the sixth floor. The owners like to call their facility "A 5-star B&B."
When they contacted us, Sweet Sleep had only a single-page site, which failed to convey the enormous potential of this facility. For this reason, we decided to set up a more articulated project, going for a multi-page website. We completely revised the entire communication, conveying with a persuasive type of copywriting the strengths of Sweet Sleep: atmosphere, amenities, and central location. The new design's urban and contemporary design helps define the hotel's identity. This unique style permeates not only the architecture and design of the common areas but is also reflected in the room furnishings and layout choices.
Implementing the new website has generated increased traffic to the official website, fostering the growth of direct bookings.